{"id":2537,"date":"2016-12-08T18:22:08","date_gmt":"2016-12-08T18:22:08","guid":{"rendered":"http:\/\/www.thedcdarlings.com\/?p=2537"},"modified":"2018-04-15T21:00:46","modified_gmt":"2018-04-15T21:00:46","slug":"why-we-love-fjallraven","status":"publish","type":"post","link":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/","title":{"rendered":"The DC Darlings Fashion Favorites: Fj\u00e4llr\u00e4ven Backpacks"},"content":{"rendered":"<p>Throughout our trips in Europe, particularly Scandinavia, we couldn&#8217;t help but notice these totally hipster but super cute\u00a0backpacks everywhere! Men, women, boys and girls were all sporting these unpronounceable bags. In our desperate attempt to blend in with the seemingly perfect Scandinavians, we purchased one of our own &#8211; and we are so glad we did! Here&#8217;s why we love\u00a0Fj\u00e4llr\u00e4ven:<\/p>\n<h3>The Backstory<\/h3>\n<p>In 1960, a man named\u00a0\u00c5ke Nordin founded the company of\u00a0Fj\u00e4llr\u00e4ven (Swedish for <em>Arctic Fox<\/em>) in a basement in the Swedish town of\u00a0\u00d6rnsk\u00f6ldsvik. Ever since, this company has been committed to developing timeless, functional, and durable outdoor equipment.<\/p>\n<h3>Fj\u00e4llr\u00e4ven\u00a0K\u00e5nken<\/h3>\n<p>At the end of the 1970s, statistics revealed that up to 80% of the Swedish population experienced back pain at some point in their lives, but these problems seemed especially prevalent in younger age groups. At the time, shoulder bags were very popular &#8211; and the uneven distribution of weight from textbooks was causing lots of discomfort and pain. It was this that inspired\u00a0\u00c5ke Nordin to create the\u00a0Fj\u00e4llr\u00e4ven\u00a0K\u00e5nken backpack &#8211; and when the weight of the bag was redistributed from a single shoulder to both shoulders, back problems diminished!<\/p>\n<h3>Fj\u00e4llr\u00e4ven&#8217;s Promises &amp; Objectives<\/h3>\n<p>This company&#8217;s fundamental value is to act responsibly towards humans, animals, and nature. They are extremely environmentally conscious (the\u00a0Fj\u00e4llr\u00e4ven\u00a0K\u00e5nken was the world&#8217;s first climate compensated backpack!)\u00a0and they also work with the <a href=\"http:\/\/www.fjallraven.com\/responsibility\/nature-environment\/save-the-arctic-fox\" target=\"_blank\" rel=\"noopener\">Save the Arctic Fox Project<\/a>.<\/p>\n<p>Fj\u00e4llr\u00e4ven&#8217;s objective is to inspire and educate people to have an active outdoor life.<\/p>\n<p><a href=\"http:\/\/www.fjallraven.com\" target=\"_blank\" rel=\"noopener\"><strong>Click here to shop.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Throughout our trips in Europe, particularly Scandinavia, we couldn&#8217;t help but notice these totally hipster but super cute\u00a0backpacks everywhere! Men, women, boys and girls were all sporting these unpronounceable bags. In our desperate attempt to blend in with the seemingly&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-2537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The DC Darlings Fashion Favorites: Fj\u00e4llr\u00e4ven Backpacks - the DC darlings<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The DC Darlings Fashion Favorites: Fj\u00e4llr\u00e4ven Backpacks - the DC darlings\" \/>\n<meta property=\"og:description\" content=\"Throughout our trips in Europe, particularly Scandinavia, we couldn&#8217;t help but notice these totally hipster but super cute\u00a0backpacks everywhere! Men, women, boys and girls were all sporting these unpronounceable bags. In our desperate attempt to blend in with the seemingly&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/\" \/>\n<meta property=\"og:site_name\" content=\"the DC darlings\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thedcdarlings\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-08T18:22:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-15T21:00:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thedcdarlings.com\/wp-content\/uploads\/2017\/01\/IMG_1362-1440x1080.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"the DC darlings\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"the DC darlings\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/\",\"url\":\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/\",\"name\":\"The DC Darlings Fashion Favorites: Fj\u00e4llr\u00e4ven Backpacks - the DC darlings\",\"isPartOf\":{\"@id\":\"https:\/\/www.thedcdarlings.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.thedcdarlings.com\/wp-content\/uploads\/2017\/01\/IMG_1362.jpg?fit=3264%2C2448&ssl=1\",\"datePublished\":\"2016-12-08T18:22:08+00:00\",\"dateModified\":\"2018-04-15T21:00:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.thedcdarlings.com\/#\/schema\/person\/56511d49b6e8e129c1f8cbbb7c9fb732\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.thedcdarlings.com\/wp-content\/uploads\/2017\/01\/IMG_1362.jpg?fit=3264%2C2448&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.thedcdarlings.com\/wp-content\/uploads\/2017\/01\/IMG_1362.jpg?fit=3264%2C2448&ssl=1\",\"width\":3264,\"height\":2448,\"caption\":\"Processed with VSCO with c8 preset\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thedcdarlings.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The DC Darlings Fashion Favorites: Fj\u00e4llr\u00e4ven Backpacks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thedcdarlings.com\/#website\",\"url\":\"https:\/\/www.thedcdarlings.com\/\",\"name\":\"the DC darlings\",\"description\":\"Fashion, Travel &amp; Lifestyle Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thedcdarlings.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thedcdarlings.com\/#\/schema\/person\/56511d49b6e8e129c1f8cbbb7c9fb732\",\"name\":\"the DC darlings\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thedcdarlings.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/382c32c66b02f14146f5633c1a3044ef97af33fbf778272c54ccbbe0188c0638?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/382c32c66b02f14146f5633c1a3044ef97af33fbf778272c54ccbbe0188c0638?s=96&d=mm&r=g\",\"caption\":\"the DC darlings\"},\"url\":\"https:\/\/www.thedcdarlings.com\/author\/thedcdarlingsgmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The DC Darlings Fashion Favorites: Fj\u00e4llr\u00e4ven Backpacks - the DC darlings","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/","og_locale":"en_US","og_type":"article","og_title":"The DC Darlings Fashion Favorites: Fj\u00e4llr\u00e4ven Backpacks - the DC darlings","og_description":"Throughout our trips in Europe, particularly Scandinavia, we couldn&#8217;t help but notice these totally hipster but super cute\u00a0backpacks everywhere! Men, women, boys and girls were all sporting these unpronounceable bags. In our desperate attempt to blend in with the seemingly&hellip;","og_url":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/","og_site_name":"the DC darlings","article_publisher":"https:\/\/www.facebook.com\/thedcdarlings\/","article_published_time":"2016-12-08T18:22:08+00:00","article_modified_time":"2018-04-15T21:00:46+00:00","og_image":[{"width":1440,"height":1080,"url":"https:\/\/www.thedcdarlings.com\/wp-content\/uploads\/2017\/01\/IMG_1362-1440x1080.jpg","type":"image\/jpeg"}],"author":"the DC darlings","twitter_card":"summary_large_image","twitter_misc":{"Written by":"the DC darlings","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/","url":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/","name":"The DC Darlings Fashion Favorites: Fj\u00e4llr\u00e4ven Backpacks - the DC darlings","isPartOf":{"@id":"https:\/\/www.thedcdarlings.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#primaryimage"},"image":{"@id":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.thedcdarlings.com\/wp-content\/uploads\/2017\/01\/IMG_1362.jpg?fit=3264%2C2448&ssl=1","datePublished":"2016-12-08T18:22:08+00:00","dateModified":"2018-04-15T21:00:46+00:00","author":{"@id":"https:\/\/www.thedcdarlings.com\/#\/schema\/person\/56511d49b6e8e129c1f8cbbb7c9fb732"},"breadcrumb":{"@id":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#primaryimage","url":"https:\/\/i0.wp.com\/www.thedcdarlings.com\/wp-content\/uploads\/2017\/01\/IMG_1362.jpg?fit=3264%2C2448&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.thedcdarlings.com\/wp-content\/uploads\/2017\/01\/IMG_1362.jpg?fit=3264%2C2448&ssl=1","width":3264,"height":2448,"caption":"Processed with VSCO with c8 preset"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thedcdarlings.com\/why-we-love-fjallraven\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thedcdarlings.com\/"},{"@type":"ListItem","position":2,"name":"The DC Darlings Fashion Favorites: Fj\u00e4llr\u00e4ven Backpacks"}]},{"@type":"WebSite","@id":"https:\/\/www.thedcdarlings.com\/#website","url":"https:\/\/www.thedcdarlings.com\/","name":"the DC darlings","description":"Fashion, Travel &amp; Lifestyle Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thedcdarlings.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.thedcdarlings.com\/#\/schema\/person\/56511d49b6e8e129c1f8cbbb7c9fb732","name":"the DC darlings","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thedcdarlings.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/382c32c66b02f14146f5633c1a3044ef97af33fbf778272c54ccbbe0188c0638?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/382c32c66b02f14146f5633c1a3044ef97af33fbf778272c54ccbbe0188c0638?s=96&d=mm&r=g","caption":"the DC darlings"},"url":"https:\/\/www.thedcdarlings.com\/author\/thedcdarlingsgmail-com\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.thedcdarlings.com\/wp-content\/uploads\/2017\/01\/IMG_1362.jpg?fit=3264%2C2448&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7XeyG-EV","_links":{"self":[{"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/posts\/2537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/comments?post=2537"}],"version-history":[{"count":36,"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/posts\/2537\/revisions"}],"predecessor-version":[{"id":5794,"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/posts\/2537\/revisions\/5794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/media\/2570"}],"wp:attachment":[{"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/media?parent=2537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/categories?post=2537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thedcdarlings.com\/wp-json\/wp\/v2\/tags?post=2537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}